SafeFriend can now be purchased in all 7-Eleven stores in Denmark

SafeFriend sends an emergency signal to the people in your life you are closest to - your family, friends and colleagues - completely discreet and effortless. All you have to do is press the button for three seconds, and they will receive a message briefly informing them of your situation and location. The button is compact and ergonomic, and it is easy to store in your pocket, in a keychain, or where it is easiest to get hold of it.
 
We believe that everyone has the right to always be and feel safe and free, and with SafeFriend it has never been easier!